Boost your mobile app performance like no other

Pay Per Growth is a specialized agency that delivers topnotch solutions for small to medium-sized companies in the mobile industry. Whether you seek to grow your traffic in the app store or skyrocket engagement with your app, our full suite of services will maximize your marketing efforts

WHAT WE MASTER

We help to make your app a household name

Services

We take a holistic, professional approach to develop effective marketing campaigns and strategy for small and medium-sized startups in the mobile industry

User Acquisition

A good user acquisition strategy is vital for getting your app discovered, downloaded, and fully interacted with, and it’s targeted to find the customers most likely to spend time and money in your app.

We analyze KPI indicators to find out how users interact your app and view it on the stores, and we strategize a campaign that will have your app found and downloaded by your targeted market. We can help you win new customers in a short timeframe through our highly-targeted user acquisition, managing and optimizing your strategy to help you achieve your goals.

Optimal Reach

We have years of experience working with all major app discovery platforms and ad networks and we know which channels will generate the best results according to your KPIs.

Performance oriented service

We help you define KPIs and integrate conversion attribution within your app. We create, target and manage your campaigns, and continuously optimize them through A/B testing. When everything is up and running, we analyze post install data and tweak your campaigns in order to maximize your ROI on ad spend.

Budget Management

We help you manage your acquisition budget in a responsible way, by showing your ads in the the right places, at the right time to the right users. We keep an open eye for fraud and make sure every dollar is spent towards reaching your goals.

Data Obsession

We'll share our insights with you, help you segment your users and tell you about missed opportunities. We love crunching up the data in order to help you learn more about your users and their engagement with your app.

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Inbound Marketing

Inbound marketing is the key to building trust with your customers and improving your credibility, and it focuses on encouraging your target market to find you, rather than reaching out to them.

We generate high-quality content and publish it across media sites, social media, blogs, and email subscriptions in order to help you build authority in the market, and win new clients in an unobtrusive way.

Inbound marketing is the key to building trust with your customers and improving your credibility, and it focuses on encouraging your target market to find you, rather than reaching out to them.

We generate high-quality content and publish it across media sites, social media, blogs, and email subscriptions in order to help you build authority in the market, and win new clients in an unobtrusive way.

Content Creation

You need high-quality content across the board to ensure your website, app and marketing materials speak to your target market as individuals and retain their interest.

We use highly experienced content creators to show your app or website in its best light, and we analyze KPIs to learn how long users spend time looking at your content, what kind of information they seek, and where improvements can be made to make your content even more engaging.

Premium Publication

We understand how critical a brand awareness strategy is and know how to make you stand out. We publish content on channels that attract your target audience, perfect your image by analyzing KPis and helping you get featured where it counts.

Social Media

We take the guesswork out of social media campaigns. We know how to resonate with your customers and create high-impact social media campaigns to boost your reputation, improve user acquisition, and keep users interested. Plus, we can analyze the success of your campaigns to keep building on your overall strategy’s effectiveness.

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ASO & SEO

SEO refers to the practice of optimizing your web content so it can be found easily by your target market on the search engines, whereas ASO is concerned with improving your app’s visibility in the store. Perfecting both strategies is crucial to the success of your app, and we know how to ensure relevant users will find you online and on the app stores.

Our focus isn’t just on getting your app to the first pages of the stores – it’s about ensuring you rank highly in the results from searches carried out by those who have a genuine interest in what you offer.

Product

Almost all apps change form in some shape or another as time progresses, as technology advances, and trends change. In fact, it’s vital to embrace change if you want to stay afloat as a digital company. You need to know in detail what customers enjoy about your app or website so that you can make the changes that will make a real impact on your number of downloads.

We utilize various practical methods for product management and consulting, from analyzing data, and finding out from real people what they’d like to see in your particular product before development begins. Then, we’ll create an effective strategy to reach the people that matter through various marketing strategies.

We know how

to ensure your app isn’t a mere drop in the ocean of the millions of apps found in the stores

Our customers

customers

We work with app and web developers from every industry, utilizing our experience and expertise to deliver quick results that will take your app to the next level.

We have set the goal of keeping our customers in the center, and therefore protect their privacy, but you can always ask us for recommendations - we’ve earned our bragging rights.

Effective marketing

doesn’t mean getting your app found by everybody – it means ensuring the people who will use it can find it

our team

Eran Halevy
Eran Halevy is the Head of User Acquisition at PPG. An expert in paid user acquisition with a wealth of experience, Eran specializes in media buy-on platforms, ad networks and direct publishers. He was previously the Vice President of Advertising at mySo.cl, an advertising agency that works with some of the most well-known brands in the mobile industry.
Jaylin Philip
Jaylin Philip is the Chief Marketing Officer at PPG. She’s an expert at creating effective inbound marketing strategies to drive brand awareness, build a rapport with readers, and accomplish our clients’ goals. Before taking on the role as CMO at PPG, Jaylin worked as a successful journalist reporting on European start-ups for the Yorkshire Post newspaper.
Kirby Darcy
Kirby Darcy is the co-founder and Chief Technology Officer at PPG. His expertise lies in the creation, development, and analysis of apps regarding their functionality and style. Before co-founding PPG in 2012, Kirby was the founder and CEO of Sentinel which was acquired by IBM in 2010.

we can see

which marketing strategies work – and which don’t by constantly analyzing data and number crunching

contact us

Contact us

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